WordPress to Astro: A Faster, More Secure Proposal.biz Foundation

The WordPress site relied on separate plugins for SEO, analytics, forms, and other functions, and each one added maintenance, compatibility, and security work. It also scored only 69 on desktop and 51 on mobile in PageSpeed Insights. EnactOn moved the frontend to Astro to improve performance, reduce plugin dependencies, and give the team more control over code, content delivery, and technical SEO.

PageSpeed Insights scores climbed from 69 to 99 on desktop and from 51 to nearly 100 on mobile, the clearest before-and-after result of the project. Following the migration, EnactOn and the Proposal.biz team also observed higher blog rankings and more users and sign-ups. Analytics comparisons are still needed to isolate how much of that business growth came from the migration itself.

No, only the marketing website moved. EnactOn migrated proposal.biz, the public marketing site that previously ran on WordPress, because that is where prospects first meet the product. The product builder at app.proposal.biz, where customers create proposals, contracts, and other documents, is a separate application built on Next.js and was not part of this migration, so the product experience customers rely on daily stayed unchanged.

Not necessarily, and that is one of the most useful parts of the approach. Astro integrates with headless CMS platforms, including WordPress, so content teams can keep the publishing workflow they already know. The approach EnactOn took for Proposal.biz separates content management from the frontend, which lets editors keep convenient workflows while Astro delivers a faster public-facing experience with fewer dependencies and less maintenance.

Astro prioritizes server-rendered HTML and ships no client-side JavaScript by default unless a page actually needs it. In EnactOn's rebuild, visitors to Proposal.biz received lightweight HTML instead of the extra scripts many WordPress extensions add, which reduced unnecessary browser processing and helped lift PageSpeed Insights scores from 69 to 99 on desktop and from 51 to nearly 100 on mobile.

Reducing plugin reliance gave the team more direct control over the frontend and its dependencies, which supports a security-minded architecture. EnactOn treats this as one part of a broader security strategy, not a guarantee against attacks. For a product whose users share client information, pricing, and confidential business terms, fewer unnecessary dependencies was an important step toward reflecting that trust.

Search engines and AI retrieval systems need content that is easy to crawl, render, and understand. EnactOn built a clean, accessible structure with direct control over metadata, canonical tags, redirects, URLs, and internal links, and Astro supports structured content and Markdown workflows. Strong AI visibility still depends on content quality, relevance, and crawlability, but the foundation is now in place.

Custom Astro components. EnactOn replaced the WordPress frontend with purpose-built components, reducing plugin dependencies and giving the team greater control over code, functionality, maintenance, and security. Instead of relying on a separate extension for SEO, analytics, forms, and each other website function, the site now runs on code the team controls directly, with fewer moving parts to update, assess for compatibility, and secure over time.

Yes. The approach used for Proposal.biz applies to other content-driven websites: rebuild the frontend with custom Astro components, keep a familiar publishing workflow through a headless CMS where needed, and take direct control of metadata, redirects, and URLs. EnactOn can review your current site, explain what a move to Astro would change, and show where the biggest performance gains are likely to come from.