How We Helped Patoc Streamline High-Volume Advertiser Campaign Management
Patoc is an Advertiser Management Software specializing in Black Friday and Cyber Week deals across Europe and the U.S. To manage its large advertiser network and high campaign volumes efficiently, Patoc needed a robust performance marketing solution tailored to its specific workflows. We developed Patoc’s Performance Marketing Software, automating workflows, optimizing ad management, and helping the business scale its operations seamlessly.
Clients that have trusted us over the years
The Challenge: Managing Advertiser Campaigns at Scale
During peak shopping events like Black Friday, Cyber Week, and Cyber Monday, Patoc needed to manage high-volume campaigns across multiple platforms, with the key challenges including:
Manual Ad Placement
Dynamic ad placements across multiple websites had to be coordinated manually, with no system to prevent double bookings.
Slow Approval Workflows
Automated campaign approvals were needed to replace manual workflows that slowed down every launch.
Scheduling at Volume
Seamless scheduling and real-time publishing of ads was essential during high-traffic events like Black Friday.
Advertiser Coordination
Collaboration between advertisers and publishers needed a real system, since miscommunication and delays were common with thousands of merchants involved.
How We Built Patoc’s Advertiser Management Solution
We designed and implemented Advertiser Management Software that transformed how Patoc executes campaigns:
One Dashboard to Manage It All
A centralized control panel for real-time tracking of campaign status and approvals, with filtering and sorting by advertiser, status, or scheduled date.
Smart Ad Placement Management
Automated slot reservation prevents double bookings, tracking availability across multiple websites and supporting various ad formats.
Frictionless Advertiser Onboarding
Pre-filled templates and bulk submission support cut down repetitive data entry for advertiser networks.
Instant Approval and Revision Workflows
Streamlined approval processes with structured feedback loops and audit trails to track changes and ensure compliance.
Precision Scheduling and Auto-Publishing
Campaigns go live at pre-set times, auto-deactivate when expired, and support bulk scheduling for advance planning.
Real-Time Campaign Performance Tracking
A live analytics dashboard monitors impressions, clicks, and conversions, with automated performance reports.
The Outcome: Automated, Accurate, and Ready for Peak Season
After implementing the new Advertiser Management Software, Patoc saw a real shift in efficiency and campaign reliability.
99.9% Campaign Accuracy
Eliminated mismanaged ad placements that used to require manual double-checking.
No More Seasonal Hiring
Automated workflows removed the need for seasonal hiring, reducing operational costs significantly.
Stronger Advertiser Partnerships
Streamlined workflows and better deal distribution strengthened Patoc’s advertiser relationships and revenue.
Why This Project Was a Perfect Fit for EnactOn
Peak-season advertising leaves no room for a system that only works at average volume. Four things mattered:
Automation
Replaced manual ad placement and approval workflows with a system built for peak-season volume.
Accuracy
Built slot reservation and tracking logic that eliminated the double bookings manual management couldn’t catch.
Scale
Designed for the exact traffic surges Black Friday and Cyber Week bring, not adapted after the fact.
Partnership Focus
Built collaboration tools that reduced miscommunication between Patoc and its advertiser network directly.
Secure, high-speed products built for business growth
Our software is engineered for speed, security and scalability — delivering dependable performance for businesses of every size.
What Our Clients Say
Hear directly from the people who’ve partnered with us to bring their ideas and digital products to life.
No matter it's a day or night, there are responses to my inquiries and resolves my concerns in less than an hour. The team at EnactOn is exceptional — always available, always accountable.
He Wang
Founder at Cashbackist, Inc.
Best thing about EnactOn is they have all under-one-roof solution for end-to-end business requirements. From design to deployment, they handled everything seamlessly.
Tejprakash
Founder at AdGaem
We appreciate their attention to detail and creative approach in bringing our new exhibit to life online. They genuinely care about the product outcome, not just the deliverable.
Y Sreekanth
Founder at Cashkart365
EnactOn provided me with a more comprehensive proposal than I asked for, which helped me proceed smoothly with development. Their thinking goes far beyond what you put in the brief.
Tejas Ahobala
Founder at Khareedhi
All my worries and thinking turned in positive ways when I came across the expert team at EnactOn Technologies. They turned a complex vision into a working product, on time.
Aaksh Soni
Founder at DealNo1
The technical approach to a solution has been their core strength. Overall domain and business expertise is truly remarkable. EnactOn thinks like a co-founder, not a contractor.
Quartzobr
Founder at Kahle.com.br
Managing High-Volume Ad Campaigns of Your Own?
Let’s build advertiser management software that scales through peak season without breaking, just like we did for Patoc.
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He Wang
Founder at Cashbackist, Inc.