From a Rough Idea to a Live B2B Platform in 8 Weeks
Leadquity is a UK-based B2B lead marketplace connecting advertisers who want qualified leads with the publishers and agencies who generate them. The founder had been coordinating everything by hand, with no way to verify a lead or resolve a dispute. He came to EnactOn with a verbal brief and no documentation. Within eight weeks, ahead of the original estimate, Leadquity was live: a dual-role platform where every lead is scored by an AI quality engine before it reaches a buyer.
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The Challenge: Four Cracks That Were Sinking the Business
Leadquity's founder was brokering leads manually, and the cracks in that approach were becoming impossible to ignore:
Zero Lead Verification
Anyone could submit a form. There was no IP reputation check, no duplicate detection, no way to know if the same person had submitted ten times from different emails.
Endless Disputes
Publishers claimed leads were delivered. Advertisers claimed most were junk. With no shared source of truth, every payout became a negotiation.
No Transparency or Audit Trail
Clicks, impressions, and conversions lived in no one's system. There was no way to track how a campaign was performing in real time, for either side.
Impossible to Scale
Every new advertiser or publisher meant more manual coordination. The founder was the bottleneck. Adding ten new partners would have meant ten times the admin work.
The Solution: A Self-Serve B2B Lead Marketplace With Intelligence Built In
We built Leadquity around a platform that could verify, price, and pay out leads automatically, without the founder in the loop for every transaction:
Dual-Role Accounts: Advertiser and Publisher in One Login
Any user can switch between advertising their own services and publishing for others. A software company can drive leads for its own business while also earning commission by promoting a digital marketing firm's campaign, all from a single dashboard.
AI-Powered Lead Quality Engine
Every submitted lead is scored before it enters the advertiser's pipeline. We capture IP reputation, submission history, email validity, and business type, and enrich the data via third-party APIs to build a confidence score. High-quality leads are flagged, spam is suppressed, and every decision is logged for full transparency.
Dynamic Form Builder With Branded Landing Pages
Advertisers create adverts and attach fully customizable forms to them. Each form gets its own conversion-optimised landing page automatically, no design work needed. Publishers share the link; everything else is tracked.
Real-Time Clicks, Impressions, and Conversion Tracking
Both advertisers and publishers can see exactly how each campaign is performing at any moment. No more end-of-week reconciliation disputes; the numbers are shared, live, and auditable.
Industry-Based Per-Lead Pricing Suggestions
The platform surfaces recommended cost-per-lead benchmarks based on industry. A software development advertiser is guided toward a realistic per-lead cost from the start, preventing campaigns that are priced to fail.
Pre-Fund Wallet With Configurable Commission Margins
Advertisers pre-fund their campaigns. The platform deducts its margin per lead and passes the remainder to the publisher automatically. The founder can set different margin rates per client, and the system handles all the maths.
How We Delivered Fast
We use structured discovery, AI-assisted development workflows, and rapid iteration to compress timelines without compressing quality. When a client is responsive and trusts the process, we move fast. Leadquity went live ahead of the original estimate.
Week 1-2: Discovery and Requirements
Probing sessions turned verbal ideas into a full discovery doc and technical alignment.
Week 2-3: Architecture and Scope Sign-Off
Tech stack chosen, execution approach locked, quotation accepted.
Week 3-6: Core Platform Build
Dual-role dashboard, form builder, landing pages, wallet system, and lead engine.
Week 6-7: Lead Quality Engine Integration
Third-party enrichment APIs, scoring logic, and spam detection plugged in.
Week 8: QA, Staging, and Launch
Client review, final fixes, go-live on production.
Technology
Core Stack
Next.js, Supabase, PostgreSQL, Edge Functions, and Vercel.
Platform Capabilities
IP reputation APIs, email enrichment APIs, a dynamic form engine, real-time analytics, and a wallet and commission system.
We chose this stack because it gives Leadquity a high-performance foundation with very low operational overhead. As the platform grows from the UK into the US market, the infrastructure scales with it without re-architecting anything.
The Outcome: A Platform the Founder Can Actually Trust
Since launch, Leadquity has been running on a platform that does the verification work the founder used to do by hand.
Zero Manual Lead Reviews
Every lead is scored and verified automatically before the advertiser ever sees it.
8 Weeks From First Conversation to Live Platform
Delivered ahead of the original project estimate, with no documentation required at kickoff.
Live in the UK, US Expansion Already Planned
The architecture is built to support international scale from day one.
Why This Project Was a Perfect Fit for EnactOn
This project demonstrates EnactOn's ability to turn a verbal idea with no documentation into a production-ready platform, without slowing down for a process the client couldn't provide.
Speed
Delivered a live platform in 8 weeks, ahead of the original estimate.
Discovery
Turned a verbal brief with zero documentation into a full technical specification within a week.
Trust Engineering
Built AI-driven lead scoring so verification never depends on a person's manual judgment call.
Scalability
Designed the architecture to support UK-to-US expansion without needing to be rebuilt.
Secure, high-speed products built for business growth
Our software is engineered for speed, security and scalability — delivering dependable performance for businesses of every size.
What Our Clients Say
Hear directly from the people who’ve partnered with us to bring their ideas and digital products to life.
No matter it’s a day or night, there are responses to my inquiries and resolves my concerns in less than an hour.
He Wang
Founder at Cashbackist, Inc.
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Founder at AdGaem
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Y Sreekanth
Founder at Cashkart365
EnactOn provided me with a more comprehensive proposal than I asked for, which helped me proceed smoothly with development.
Tejas Ahobala
Founder at Khareedhi
All my worries and thinking turned in positive ways when I came across an expert team of EnactOn technologies.
Aaksh Soni
Founder at DealNo1
The technical approach to a solution has been their core strength. Overall domain and business expertise is truly remarkable.
Quartzobr
Founder at Kahle.com.br
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He Wang
Founder at Cashbackist, Inc.