How We Developed an Automated Advertiser Management Solution for High-Volume Ad Campaigns?

The Challenge: Managing Advertiser Campaigns at Scale

During peak shopping events like Black Friday, Cyber Week, and Cyber Monday, advertisers struggle to manage high-volume campaigns across multiple platforms. With thousands of merchants launching offers, the need for Advertiser Management Software to streamline ad placement, approval workflows, and publishing becomes more urgent than ever.

Clients that have trusted us over the years

How Automation Solved Advertiser Campaign Challenges

One of our clients, who operates multiple Black Friday and Cyber Week deal platforms, faced this exact challenge. They required a scalable, automated solution that could handle:

● Dynamic ad placements across multiple websites.
● Automated campaign approvals to replace manual workflows.
● Seamless scheduling and real-time publishing of ads.
● Collaboration between advertisers and publishers, reducing miscommunication and delays.

The Advertiser Management Solution: How It Works and Why It’s Effective

We designed and implemented an Advertiser Management Software that transformed campaign execution. Here’s how it works:

One Dashboard to Manage It All

A centralized control panel to manage multiple ad placements effortlessly.

Real-time tracking of campaign status, approvals, and updates.

Filter and sort campaigns by advertiser, status, or scheduled date for easier management.

Smart Ad Placement Management

Automated slot reservation, ensuring no double bookings.

Tracks availability vs. occupied slots across multiple websites.

Supports various ad formats, optimizing content for each placement.

Frictionless Advertiser Onboarding

Pre-filled templates to speed up campaign submissions.

Seamless integration with advertiser networks.

Bulk submission support to reduce repetitive data entry.

Instant Approval & Revision Workflows

Streamlined approval processes, minimizing manual intervention.

Structured feedback loops for easy revision tracking.

Audit trails to keep track of changes and ensure compliance.

Precision Scheduling & Auto-Publishing

Ensures campaigns go live at pre-set times (e.g., 2 AM on Black Friday).

Auto-deactivates expired campaigns, maintaining relevance.

Allows bulk scheduling, helping advertisers plan in advance.

Localized & Cashback-Friendly Features

Supports multiple languages, catering to global markets.

Cashback and coupon integration, enhancing promotional strategies.

Localized ad content adaptation, making campaigns region-specific.

Automated Newsletters & Promotions

Direct Mailchimp integration, ensuring high-impact newsletters.

Personalized email campaigns that enhance engagement.

Follow-up automation, reducing manual email management.

Real-Time Campaign Performance Tracking

Live analytics dashboard to monitor impressions, clicks, and conversions.

Instant insights help advertisers refine campaigns on the go.

Automated performance reports, delivering actionable recommendations.

Beyond Cashback & Coupons: Versatile Applications

While our Advertiser Management Software is optimized for cashback and coupon platforms, its flexibility allows for broader applications, including:

Affiliate marketing networks managing multiple advertisers.
E-commerce promotions with seasonal and flash sales.
Retailer networks running localized and global advertising.
Marketplaces coordinating brand campaigns with dynamic placements.
Newsletter and email-based advertising for targeted promotions.

How Patoc Leveraged Our Performance Marketing Software to Streamline Their Operations

Patoc is an Advertiser Management Software specializing in Black Friday and Cyber Week deals across Europe and the U.S. To manage their large advertiser network and high campaign volumes efficiently, they needed a robust performance marketing solution tailored to their needs.

We developed Patoc’s Performance Marketing Software, enabling them to automate workflows, optimize ad management, and scale their operations seamlessly. By leveraging this custom-built solution, Patoc reduced staffing costs, improved campaign execution, and enhanced overall efficiency in managing their advertising partnerships.

The Transformation: How Our Software Delivered Results

After implementing our Advertiser Management Software, Patoc experienced a massive shift in efficiency and productivity. Here’s what changed:

No need for seasonal hiring, reducing operational costs significantly.
99.9% campaign accuracy, eliminating mismanaged ad placements.
Workload reduction, allowing their team to operate stress-free.
Stronger advertiser partnerships, thanks to streamlined workflows.
Better revenue generation, with enhanced deal distribution.

Why Our Advertiser Management Software is the Future

This case study showcases how automation is revolutionizing advertiser campaign management. Our solution is designed for businesses managing cashback, coupons, affiliate marketing, and high-volume advertising, ensuring smooth execution at scale.

If you’re looking for Advertiser Management Software Development Services, we specialize in building scalable, automated solutions tailored to your needs. Get in touch to see how we can help you manage your campaigns effortlessly.

End-to-End

Our Development Journey

Deep Discovery

Before we write a single line of code, we immerse ourselves in your world. We believe great solutions start with understanding the heart of your business – your goals, challenges, and vision for the future.

Thoughtful Creation

Our design and development process brings together creativity and precision. We craft interfaces that feel natural and systems that work reliably, making complex operations feel effortless.

Quality Assurance

We put every feature through rigorous testing, pushing boundaries to ensure your solution performs flawlessly under real-world conditions. Your confidence in our work matters deeply to us.

Continuous Evolution

Launch day is just the beginning. We stay by your side, ensuring your solution grows stronger and smarter as your business evolves.

The EnactOn Edge: What Others Get Wrong & Why We’re Different

Others build software. We build solutions that work. We’ll show you how.

Them

Developers build what they think you need, not what you actually need.

Us

We start with your goals. Your vision drives our development no assumptions, no guesswork.

Them

You’re left in the dark, unsure of progress or next steps.

Us

We keep you in the loop. Clear communication, regular updates, and no last-minute surprises.

Them

Your project is outsourced to disconnected teams.

Us

Our experts work in-house. One team, one vision no fragmented execution, just seamless collaboration.

Them

You get a one-size-fits-all solution that doesn’t fit your needs.

Us

We build custom software. Your use case is unique and that means our approach is too customized from the ground up.

Them

Developers disappear after launch, leaving you stranded.

Us

We stay for the long haul. Continuous support, updates, and innovations to keep your platform future-ready.

FAQs

An Advertiser Management System (AMS) is a centralized platform designed to help businesses streamline their advertising campaigns, placements, approvals, and performance tracking. It automates time-consuming tasks like ad slot reservations, campaign scheduling, advertiser onboarding, and reporting, making it easier to manage high-volume advertising campaigns efficiently.

In simple terms, it replaces manual spreadsheets, back-and-forth emails, and inefficient workflows with an intelligent, automated solution that improves accuracy and saves time.

AMS is ideal for businesses that manage large-scale advertising campaigns across multiple platforms, including:

Cashback & Coupon Platforms – Ensures seamless ad placements for seasonal deals and promotions.
Affiliate Networks – Streamlines onboarding and campaign tracking for multiple advertisers.
E-commerce Marketplaces – Helps retailers and brands run effective promotions.
Retail Media Platforms – Manages vendor promotions in a structured way.
News & Content Publishers – Automates banner ad placements and scheduling.

If your business deals with dynamic ad placements, multi-advertiser collaboration, or high-traffic promotions, an Advertiser Management System is a must-have for better control and efficiency.

Managing advertising at scale without automation can be a logistical nightmare—missed placements, overlapping schedules, miscommunication, and excessive manual effort.

A well-built AMS eliminates these inefficiencies by:

Reducing manual errors – No more misplaced ads or scheduling conflicts.
Saving operational costs – No need for seasonal hires for campaign execution.
Improving campaign accuracy – Ensures 99.9% uptime for ad placements.
Enhancing advertiser satisfaction – Faster approvals and transparent tracking.

It’s an investment that pays off by making advertising execution seamless, scalable, and stress-free.

Without an AMS, businesses often deal with:

High operational costs – Manual tracking and temporary hires add up.
Lack of visibility – No clear insight into campaign performance in real-time.
Delayed ad approvals – Slower turnaround times impact revenue.
Human errors – Overlapping ads, incorrect placements, or missed campaigns.
Inefficient coordination – Multiple advertisers, teams, and platforms create miscommunication.

An Advertiser Management System is built to solve these pain points by offering automation, transparency, and real-time control over ad campaigns.

For cashback and coupon platforms, an AMS provides:

Automated deal & banner placements – Ensures ad slots are filled at the right time.
Dynamic campaign scheduling – Runs Black Friday, Cyber Week, and holiday deals effortlessly.
Real-time performance tracking – Ensures the right deals reach the right audience.
Multi-language & regional customization – Optimizes campaigns for different markets.
Affiliate & merchant integration – Syncs seamlessly with advertiser networks.

A high-performance AMS ensures higher efficiency, improved conversions, and seamless merchant collaboration for businesses that rely on deal-based advertising.

During peak shopping events like Black Friday, Cyber Monday, and seasonal sales, businesses face massive surges in advertiser demand, ad placements, and campaign coordination. Without an AMS, high-traffic campaigns risk:

Delayed ad approvals – Leading to missed revenue opportunities.
Overlapping ad placements – Causing confusion and inefficiencies.
Broken campaign execution – Resulting in lost advertising spend.
Manual bottlenecks – Slowing down advertiser response times.

A scalable AMS ensures that businesses can handle millions of ad requests, optimize placements in real-time, and keep campaigns running smoothly even during peak traffic.

Getting started is easier than most businesses think. The key steps include:

Assessing your needs – Identify campaign pain points and inefficiencies.
Choosing the right AMS – Look for scalability, automation, and integrations.
Implementing the software – Work with an expert team for seamless transition.
Training your team – Ensure advertisers, publishers, and admins can use the system effectively.
Optimizing and scaling – Use real-time data to refine and grow your ad operations.

If your business is ready to scale and move beyond outdated manual workflows, an Advertiser Management System is the logical next step.

While Advertiser Management Software (AMS) and Performance Marketing Software (PMS) serve related purposes, they focus on different aspects of digital advertising.

Advertiser Management Software (AMS) is designed for streamlining ad placements, approvals, scheduling, and multi-advertiser collaboration across platforms. It ensures that campaign execution, inventory management, and ad distribution run smoothly, particularly for cashback platforms, coupon websites, e-commerce promotions, and high-traffic ad campaigns.
Performance Marketing Software (PMS), on the other hand, is focused on tracking and optimizing the ROI of digital ad campaigns. It helps businesses monitor conversions, measure campaign effectiveness, allocate budgets efficiently, and analyze audience engagement metrics.

Businesses running multi-platform advertising campaigns benefit from using both. An Advertiser Management System ensures efficient campaign execution, while Performance Marketing Software provides insights into how well those campaigns are performing.

For platforms managing cashback, affiliate marketing, or high-volume seasonal campaigns, integrating AMS with PMS results in better campaign visibility, higher efficiency, and optimized ad spend.